“WHERE THE HELL IS MATT?”. See Where a Spontaneous Silly Dance Can Take You…

25 Aug

If you love watching videos on YouTube you may have already heard about Matt and his “Where The Hell Is Matt” project a few years back around 2006.

Matt, a 34-year-old guy from Connecticut (USA) has now become quasi-famous as “that guy who dances on the Internet”. He had never thought to be a world traveler but one day he realized he wanted to do something different in his life. In February of 2003, he quit his job in Brisbane, Australia and used the money he’d saved to wander around Asia until it ran out. He made a website to keep his family and friends updated about where he was.

One day while traveling a travel buddy asked Matt to do “that” dance (a particular dance he always did just to have fun) and he would record it. The video was then posted on YouTube.

A couple of years later, people started finding the video on YouTube and sharing it with other people. That’s when the phenomenon started. As the video began spreading, the people at Stride gum (a popular American chewing gum brand) noticed it and decided to contact Matt to ask him if he’d take another trip around the world sponsored by them.

In 2006, Matt took a 6-month trip through 39 countries on all 7 continents and he recorded a video of his dance in every single place he went to. The second video he posted on YouTube acquired even more popularity.

People from all around the world began e-mailing him and this generated a new idea…

Matt realized how dance (even in its silliest form) pushes people to aggregate, and he wanted to create a new project to transform his dance into something more than a “solo performance”.

He contacted the people at Stride and told them he wanted to travel around the world one more time and invite the people who wrote him to join him where he was to dance too. This was the beginning of his new adventure.

It really seems like the power of the universal language of dance can manifest itself in every form, no matter how silly it may be. Give people a chance to have fun with a few simple steps and they’ll find the way to communicate together even without a common culture and language.

That’s the power of dance!

Combine this with the incredible power of the Internet and you’ll get Matt’s unique project.

Matt is currently continuing his amazing journey to work on a new video. For this new video, he’s actually learning how to dance. He’s collecting dance styles from all over the world and teaching them to groups in other parts of the world.

Check out his journal to find out how his adventure is going.

Want to dance with Matt? Visit http://www.wherethehellismatt.com/signup/ and sign up for his alerts to be notified when he’s dancing in your area.

For more info about Matt and his “Where The Hell Is Matt?” project visit his website.

6 Responses to ““WHERE THE HELL IS MATT?”. See Where a Spontaneous Silly Dance Can Take You…”

  1. Jalina Ward August 26, 2011 at 10:33 pm #

    Fun times! I’m all signed up and ready to dance!

    • tezoroproductions August 26, 2011 at 10:38 pm #

      Great Jalina! We hope to see you in Matt’s next video! 😉

  2. Isha Edwards August 27, 2011 at 12:59 pm #

    Fun idea all around in a flash mob-kind of way. Marketing facets branding, advertising, and viral promotions via social media apply to what Matt is doing. Left to be seen is if he’ll be able to monetize his rare experience same as the Double Rainbow YouTube phenomenon who now has a fan base and an ecommerce store as a result of his rare experience.

  3. carloantonio August 27, 2011 at 11:23 pm #

    Something about the group dancing video really strikes a chord with me. It’s a mixture of the music and the flashes of scenes from all around the world, doing the same thing. It really almost brings me to tears!

    • tezoroproductions August 28, 2011 at 9:02 pm #

      You’re right Carlo! That video’s got something really powerful!

  4. Belinda Wagner (@phdnofuddy) August 28, 2011 at 11:16 pm #

    What I find truly hopeful is that people found Matt’s dance inspiring enough to share and those people shared it more, and so on. Now, Matt has inspired people to dance with him and help set up events. The next time I am tempted to think negative about people or the world in general, I have one more thing to get me back to believing in the good. Dance memories like this one represent a vast majority of my collection, too – of course!! Thanks!!

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