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Jackrabbit Dance: A Useful Tool For Dance Studio Owners.

8 Dec

Jackrabbit Dance is a Web-based dance studio software featuring online registration, billing, recital & costume management.

Since several of our followers are dance studio owners, we thought it could be useful to provide you with some information about a tool that is conceived to make your  dance studio management an easier task. If you’re a dance student you can always share this with your teacher to help them run their studio smoothly and efficiently.

We had a few questions about Jackrabbit. During one their conferences, they had 3 of their clients answer them to  share their first-hand experience with us. Enjoy and share your opinion by leaving a comment below!

Jackrabbit users:

Mandy Moore – Make Your Move Performing Arts – Opelika, AL

Pam Scheuerman – Tolbert Yilmaz School of Dance – Alpharetta, GA

Brandy Wix – CD Danceworks – Acworth, GA

Tezoro: How is Jackrabbit Dance different than other web-based dance studio software?

 Jackrabbit users: One client had purchased pc-based dance management software (Dance Manager) previously and didn’t even use it because it was so un-engaging and difficult to understand. The web-based platform Jackabbit offers is awesome for each client we talked to. And Jackrabbit offers so many features that you can do everything you need to do with it. Even those who aren’ computer savvy find it easy to use.

It is great that Studio Autopay integrates with Jackrabbit and can be updated by parents through the portal. It is also a great benefit that Jackrabbit’s integration with Quick Books is easy.

Unlike other programs, Jackrabbit is something that is so easy even a child could use it. This program actually allows owners/managers to offload work to employees without feeling like it will not be done correctly. Jackrabbit is also more client-friendly for the studio. Billing is better in Jackrabbit than in the pc-based software previously mentioned.

The level of customer service it provides sets Jackrabbit’s software apart.

Online registration eliminates ANY process that might require a line in the dance studio. Jackrabbit provides parents registering online an immediate indication of class availability so they can make better, quicker decisions. The studio can keep students from registering in the wrong classes with Jackrabbit registration capabilities.

Jackrabbit is self-serve for the studio client. Parents enter info during online registration and through portal so they are responsible for its accuracy. Because of Jackrabbit, studio data entry time is cut WAY down.

Jackrabbit comment:

Jackrabbit gives clients a robust system that is more managed and protected than any pc-based system individual studios own. The performance of Jackrabbit’s system surpasses that of other web-based dance management systems. Jackrabbit updates and enhances its features and framework more often than its competitors in any of the class-based system categories.

Tezoro: What are the benefits of using Jackrabbit Dance?

Jackrabbit users:

Jackrabbit is…

  • Easy to use – even for less technology savvy
  • All your info is in one system
  • Online registration is an awesome feature that is easy and sets the studio apart from those down the street
  • Staff/human resources are more productive – they can concentrate on more valuable things than figuring out bills
  • Saves time and money – automated processes take a load off employees
  • Saves lots of phone time answering questions because parents look at account online
  • Online registration gives us ultimate control – lets studio decide which classes to expose to which clients
  • Online registration is real time. System immediately indicates registrations so parents know when going through the process exactly which classes are available
  • It is self-serve for parents
  • Studio can be completely paperless.

Jackrabbit comment:

Jackrabbit gives clients a level of confidence in their system that they have not been able to enjoy with other systems. There is no worry about whether the system will go down or whether their data is accurate and safe. Jackrabbit totally takes the worry of systems and data away and enables owners and managers to do everything they need to be able to do to run and grow their studios.

Tezoro: What are the most common mistakes made in managing a dance studio?

Jackrabbit users:

  • Not contacting clients in a timely manner (immediate response on all topics)
  • Failing to set up business systems and follow-thru with them
  • They think they are going to make lots of money 🙂 🙂 🙂
  • They don’t LOVE their students but treat them like a business unit
  • Don’t get someone with a business sense to manage the business
  • Not being consistent and sticking to their policies (making exceptions)
  • Letting parents control their studios
  • Failing to collect tuition (more difficult with traditional process)
  • How has technology changed the way dance studios are run and marketed?
  • According to one Jackrabbit client, technology has enabled dance studios to STAY
  • in business. Technology makes running and marketing the business easier and cheaper (especially in marketing because you can use the Internet, email marketing and social media and stop paying for print advertising/yellow pages!!)
  • Owners/mangers can be more creative and give back to students instead of chasing bills and registrations because processes like tuition collection happens at the touch of a button.
  • Everything can now be electronic – even all of the studio music is on ipods.

Jackrabbit comment:

Jackrabbit unleashes not only managers and owners, but all of those working in the studio, from their desks and minimizes the time they need to spend with their faces in their computer screen. It is flexible – allowing iPads to be used for attendance and skills tracking. And mobile – allowing work to be done from anywhere there is Internet connectivity within any part of the system in real time. Owners can check key numbers even if they are away at a conference – or on vacation – and address any concern immediately (or prevent a blip from turning into a major issue).

 Get a FREE Trial of Jackrabbit here –> The Dance directory to Promote, Find and Review!

11 Oct

We had the pleasure to interview Arsen Serobian, founder and owner of, an online directory devoted entirely to dance and dance-related businesses.

Check out what he had to say and don’t forget to share your opinion with us!

What’s and how did you come up with this idea? is powered by, an online network dedicated to the world of dance.  At Dance Channel TV, we produce original video content covering various styles of dance through unique series, feature stories and news casts, among other programs.  As part of our programming for Dance Channel TV, we would seek out dance companies and performances we wanted to cover.  We would also receive mass emails and post mail regarding shows taking place and requests to cover them. This process was somewhat unmanageable as there was not a single source one could tap into to find out about dance events and businesses.  So I decided to start which would combine all of those resources on one website.

What’s the gap is filling in the dance community?

There are a number of dance-related websites on the Internet.  The problem, however, is that there is no single source for all things dance.  Most are local in nature or have a particular focus. fills that void by congregating everything relating to dance in one place.  And it does not just cater to dance companies, dancers and dance businesses.  Our audience also includes just regular people who love dance or are interested to learn more about it.

How does work?

Think of as the for dance.  Much like, it is controlled by the users.  They list themselves and input the information about their companies, performances, etc. also allows dance enthusiasts from around the world to connect, review and learn about all things dance. Searching on is very user-friendly because it relies on simple keyword and zip code searches.  We also recently unveiled our SeeDance iPhone App to make the information more accessible.

How has technology changed dance marketing for dance companies, dance studios, dance merchandise and everything dance related?

We believe that the Internet is a powerful and effective means of communication. It is global, reaching to the far corners of the earth, making the world smaller and more connected.  It is making radical changes in our lives.  Because of the advances in technology, it is possible for more people to access information and to learn in new ways, connecting individuals to new people, places and experiences.  The new marketing channels are many, i.e. social media, forums, video sharing, and new ones are constantly springing-up.  In that context, the challenge for the dance community is two-fold: (i) figuring out how to join this new era of marketing and (ii) learning ways to stand out from the clutter and information overload.  It has been our experience that, although the landscape and opportunities in marketing are changing rapidly, many in the dance community are hesitant to embrace them, still clinging to the old tools.  We recognize the hesitation on their part but hope to help the dance community address those challenges through, building awareness and visibility for your business and reaching a large targeted audience.  With funding for the arts decreasing, we are here to support the dance community and provide people with access to dance resources through the power of Internet.

Do you own one or more Tezoro DVDs? Be the first to review them on!!!

Do you have a question about Email or leave a comment below this article.

New Media Has Changed The Way to Market Dance Studios.

13 Sep

We had an amazing interview with Suzanne Gerety, owner of, an amazing resource for those of you who own a dance studio.

We hope you enjoy! Make sure to read until the end for some useful tips Suzanne shared with us…


What is and how did you come up with this idea? is a comprehensive resource and membership site with information on everything related to starting, running, or growing your dance studio business.  We like to think of it as having your own personal advisory team at your fingertips 24/7.

As for how we came up with the idea… as the daughter of and now the second-generation owner of a large performing arts school in Southern New Hampshire – my entire life has been focused on the dance studio.

The idea for came when my son was a newborn; it wasn’t easy – in fact it was nearly impossible, to leave the studio or travel to a big city for a live event to meet face to face with other business owners and dance colleagues.  Determined not have to navigate this business alone if something were to happen to my mom suddenly, we decided to create a place where dance studio owners were able to collaborate no matter where they were in the world.  It was especially important because this is an industry that can be lonely and at times the competition fierce.

Everything we work on with our members is relevant to studio ownership today and it’s based on tried-and-true experience from having over thirty five years of consistent growth in the face of changing trends, personal losses, studio splits, and economic ups and downs. Kathy Blake, my mom and co-founder and I are actively running our own studio of over 900 dancers, 25 faculty and staff, on a day-to-day basis as well so we can relate to and help our members with managing the million details it takes to keep your studio thriving.

Our members often say that they don’t know what they would do without the personal support they receive from us and the other successful studio owners on our discussion forum.  We do everything we can to help our members leverage their unique gifts and talents and expertise.   This is a very personal business – dance studio ownership – one size does not fit all.

Ultimately our focus is in giving our members and readers information that not only saves them time and money but also contributes to growth in their business both financially and artistically.  In a business where it’s easy to burn out, we help people keep their passion for dance alive as they grow their studio. would have never been possible without the use of new media. How do you think new media has changed the dance world and what do you think we should expect in the near future?

I’d say that new media has had a big impact on the ways that dance studios and schools market their classes and programs.  It used to be that you could print a nice looking brochure, send it to your mailing list, wait for the phone to ring and people would call to register. Or you could run an ad in the local paper and people would know you were open for classes. There were a few direct paths for people to follow.

Now we have online registration, automated billing, instant website updates, social media interactions, video sharing/critique from our teachers, email groups for communicating, text messaging, automated messaging, and much more.  Students and parents are taking their good…and at times bad reviews to sites like Google, Yelp, and Merchant Circle.  New media calls us to focus on customer service now both offline and online.  Compound that with mobile check ins on Foursquare or photo and location tagging on Facebook; there are so many places that people can go to get and share information.

Not only do the dance studio owners have many, many more marketing channels to communicate with current and potential students, they have to learn how to compete against the information overload to keep their business running and growing.

Would you like to provide a quick tip for the studio owners reading our blog?

Whether your studio focuses on ballet, Middle Eastern dance, classes for adults, ballroom, musical theatre, Irish step, dance fitness, or general performing arts – we all need students in order to stay in business.  Although the dance disciplines, teaching methods, and personal student concerns can vary widely, I find that each studio owner has a lot in common with one another when it comes to starting, running and growing their studio.

But just like in dance, it’s important to practice the fundamentals consistently over time.  Try not to get overwhelmed by having to do everything all at once or get trapped in feast or famine marketing attempts.  Focus have a professional looking website that is updated regularly with your schedule, make it easy for people to do business with you, use feedback as an opportunity to grow.

William Faulkner said it best “Always dream and shoot higher than you know you can do. Don’t bother just to be better than your contemporaries or predecessors. Try to be better than yourself.”

Do you have a question for Suzanne? Post a comment below this article.

“WHERE THE HELL IS MATT?”. See Where a Spontaneous Silly Dance Can Take You…

25 Aug

If you love watching videos on YouTube you may have already heard about Matt and his “Where The Hell Is Matt” project a few years back around 2006.

Matt, a 34-year-old guy from Connecticut (USA) has now become quasi-famous as “that guy who dances on the Internet”. He had never thought to be a world traveler but one day he realized he wanted to do something different in his life. In February of 2003, he quit his job in Brisbane, Australia and used the money he’d saved to wander around Asia until it ran out. He made a website to keep his family and friends updated about where he was.

One day while traveling a travel buddy asked Matt to do “that” dance (a particular dance he always did just to have fun) and he would record it. The video was then posted on YouTube.

A couple of years later, people started finding the video on YouTube and sharing it with other people. That’s when the phenomenon started. As the video began spreading, the people at Stride gum (a popular American chewing gum brand) noticed it and decided to contact Matt to ask him if he’d take another trip around the world sponsored by them.

In 2006, Matt took a 6-month trip through 39 countries on all 7 continents and he recorded a video of his dance in every single place he went to. The second video he posted on YouTube acquired even more popularity.

People from all around the world began e-mailing him and this generated a new idea…

Matt realized how dance (even in its silliest form) pushes people to aggregate, and he wanted to create a new project to transform his dance into something more than a “solo performance”.

He contacted the people at Stride and told them he wanted to travel around the world one more time and invite the people who wrote him to join him where he was to dance too. This was the beginning of his new adventure.

It really seems like the power of the universal language of dance can manifest itself in every form, no matter how silly it may be. Give people a chance to have fun with a few simple steps and they’ll find the way to communicate together even without a common culture and language.

That’s the power of dance!

Combine this with the incredible power of the Internet and you’ll get Matt’s unique project.

Matt is currently continuing his amazing journey to work on a new video. For this new video, he’s actually learning how to dance. He’s collecting dance styles from all over the world and teaching them to groups in other parts of the world.

Check out his journal to find out how his adventure is going.

Want to dance with Matt? Visit and sign up for his alerts to be notified when he’s dancing in your area.

For more info about Matt and his “Where The Hell Is Matt?” project visit his website.

Where Technology Meets Art. “All Is Not Lost”: A Google Project with Pilobolus Dance Theater and OK Go Band

17 Aug

Google is definitely not new to celebrating arts (and more specifically dance) through the use of its technology.  Many of you will probably remember the animated doodle Google and animator Ryan Woodward dedicated to the modern dance choreographer Martha Graham on the 117th anniversary of her birth this year.

At the end of July Google went a few steps further – just to use an euphemism – by launching a new project called “All Is Not Lost”, a Google Chrome browser experiment in collaboration with the Pilobolus Dance Theater and the music band Ok Go.

Using HTML5, a new technology standard for online creation, Google Chrome built an interactive video experience giving people the possibility to embed their message in the video and have the band and dancers dance/spell it out.

For the interactive version of the video visit the “All Is Not Lost” website using the Google Chrome browser (if you don’t have it you can download it here) and type the words you’d like to have Ok Go and the Pilobolus Dance Theater spell for you. Then you can choose if watching your message with their video introduction or just play it by itself.

Have fun creating your video dance messages and makes sure to share them on our Facebook wall. One of you will get the chance to win one of our Tezoro Productions-Live At Broadway Dance Center video downloads!

Check out what we came up with…

Interested in some behind-the-scenes pictures? Check out this article by The New York Times.

What do you think about the “All Is Not Lost” Google project? Leave a comment below this article to share your opinion with us. We’d love to hear from you!

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